Functional energy drink brand Celsius has extended its global brand platform to Europe.

The platform ‘Live. Fit. Go.’ aims to demonstrate how the energy drink supports “everyday individuals in meeting the demands of their active lifestyles”. It was first rolled out in the US, Canada and Australia.

Celsius’s head of brand for Europe Julien Scheubel said: “Live. Fit. Go’ is a mindset that is ready for every opportunity and embraces the work behind the result-the early starts, the extra laps, and the commitment to continuous improvement in all that we do. CELSIUS fits into these moments that matter.

“In bringing Live. Fit. Go to active lifestyles across Europe, we’re proud to partner with athletes and creators who lead with discipline and inspire communities to move with purpose.”

The platform is supported by Team Celsius, a roster of professional athletes and fitness influencers, which includes professional footballer Declan Rice and influencer Saffron Barker.

This follows the brand’s recent partnership with the Aston Martin Aramco Formula One Team.

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