The Fragrance Foundation UK has unveiled its first-ever Central London Fragrance Hub, which will be open during National Fragrance Week from 18 to 19 March.
The hub, which brings together brands, retailers and creators from across the perfume space, will explore trends within the industry such as AI-driven discovery, digital influence and sustainability.
The 2026 Next Gen Cohort will be unveiled at National Fragrance Week. The accelerator programme was developed in partnership with Growth Studio to support new brands and talent. Founders will be able to share their ideas with an audience of retail, media and fragrance industry leaders.
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This launch follows a period of growth for perfume and fragrance. In the UK, Gen Z is the fastest-growing group in beauty, with sales among under-24s growing 17 per cent year-on-year.
Vanita Sabnani Dalamal, chair of The Fragrance Foundation UK said: “As the voice of scent, we are proud to launch the first National Fragrance Week Hub as fragrance continues to outperform the wider beauty market and gain cultural significance.
“The Hub brings together innovation, craft and talent, while National Fragrance Week remains both a celebration of excellence and a platform for what comes next.”
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