// Huda Beauty has chosen London as the location of its first-ever pop-up store
// Huda Beauty is based in Dubai and founded by make-up up millionaire Huda Kattan
// The brand is reportedly worth $1.2bn (£920m)
Huda Beauty has chosen London’s Covent Garden as the location of its first-ever pop-up store.
Reportedly worth more than $1.2 billion (£920 million), Huda Beauty is one of the fastest growing beauty brands in the world and is known for its highly pigmented offering and huge social media following.
Based in Dubai, the the brand was founded and led by social media influencer Huda Kattan.
She made the pop-up store announcement on her Instagram page:
In a statement, Kattan said: “I have been dying to do a pop-up for ages and I knew the first one had to be in Covent Garden.”
Speaking about pop-up announce via Instagram stories, she added: “I was really, really particular about where the first one would be.
“I love London so much. It is one of my favourite places to go in the world, but also our followers there are so incredible, so amazing, so loving every time we are there and I am really excited to bring you guys something amazing.”
Last year, Huda Beauty posted retail sales of $400 million (£310 million).
The London pop-up store will be located in Covent Garden and will open November 29 until Boxing Day.
It will stock a selection of favourite items plus exclusive limited-edition beauty products created for the store.
Shoppers are advised to book a slot online as queues are expected.