Luxury jewellery retailer Tiffany & Co. unveiled its new campaign film, featuring Academy Award winner Natalie Portman at the Academy Awards yesterday (15 March).
Portman, who is the brand’s newest global House ambassador, plays herself in the hero spot, which spotlights the HardWear collection. It shows the different roles she holds, such as film director, producer and mother.
The film shows Portman writing a letter to her daughter, reflecting on lessons she has learned about self-worth, vulnerability and resilience.
Portman said: “Strength appears in different ways throughout our lives– through courage, curiosity, compassion and joy. It’s found in the thrill of growth and in the discovery of new dimensions within ourselves.
“Mona and Brady have crafted a beautiful and meaningful film that reflects the experience I’ve had over the years and the journey that continues to shape who I am becoming.
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It is directed by Oscar-nominated directors Mona Fastvold and Brady Corbet of Magna Studios and explores “five facets of love” embodied through a different design.
The spot pays tribute to Breakfast at Tiffany’s with its soundtrack, Moon River.
Mona Fastvold & Brady Corbet said, “Collaborating with Tiffany & Co. was an honour and a pleasure. We were drawn to the opportunity to create something aligned with their historic identity.
“The film was shot on 70mm, a format that allowed us to reflect the brand’s craftsmanship with extraordinary fidelity. We’re grateful for the trust and care that made the collaboration possible.”
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