Adidas Originals and online retailer have unveiled an exclusive womenswear collection, which will be available online and in-store at Adidas’ flagship Oxford St. store.
The collection, which follows two previous ranges, will be available in-store between 16-21 April.
The new line redesigns the Adidas’ 3-stripe silhouettes with a feminine twist. At the centre of the collaboration is the Firebird tracksuit, which has been reimagined in new prints such as polka dot, gingham and pastel tones.
Related Story
Executive vice president, brand and creative at ASOS Vanessa Spence said: This third collection moves the adidas Originals x ASOS collaboration into a more expressive space, with elevated textures, sharper styling, and more ways for customers to make the collection their own.
“Bringing the launch into the adidas London flagship store alongside ASOS.com gives this chapter a new dimension and invites even more people in.”
It also features statement co-ords and elevated outwear which feature double waistbands, peplum shapes and funnel-neck shirting.
According to Adidas, the new collection bolsters its focus on “culturally relevant collaborations that resonate with Gen Z”.
Click here to sign up to Retail Gazette‘s free daily email newsletter
