Asos has extended its long-standing partnership with GXO Logistics until 2034, securing a new agreement covering warehouse fulfilment and transportation services.
The relationship between the two firms began in 2013, and now supports more than 16 million Asos customers each year.
The deal will see GXO continue to operate Asos’s highly automated fulfilment hub in Barnsley, which has undergone significant technology and operational improvements over the past 13 years.
The partnership has reportedly helped Asos streamline its fulfilment operations and extend customer order cut-off times to 11pm, giving shoppers greater flexibility when placing orders.
GXO UK and Ireland managing director of fashion Russell Atkinson said: “Our partnership with ASOS is built on a shared commitment to delivering outstanding service and value.”
He added: “By combining the expertise of our colleagues with technology and automation, we’ve continued to adapt to changing customer expectations and support ASOS’ growth.”
It was revealed recently that Asos had returned to profitability following a major turnaround programme..
As Retail Gazette reported last week, the fashion retailer swung to a £24.4m pre-tax profit in its latest financial year, compared with a £281.6m loss the previous year, while returning to quarterly sales growth for the first time since 2022.
The business has been working to improve supply chain efficiencies and reduce costs, including through warehouse automation and changes to its fulfilment network.
Asos logistics director Jonny O’Hara said: “Delivering that experience relies on strong, flexible and reliable operations, and GXO, as leaders in the industry, have been a trusted partner for more than 13 years.”
He added: “As we extend our partnership for the years ahead, this renewal will support our growth while helping us continue to deliver the excellent service our customers expect.”
The renewed agreement will see both companies explore further operational improvements and technology investments to support faster, more reliable deliveries.
It follows Asos’s return to sales growth in September, when the retailer highlighted supply chain efficiencies and warehouse automation as key contributors to its recovery.
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