UK sports nutrition brand Myprotein has partnered with Champion to launch a limited-edition training collection.
The collaboration “accelerates” Myprotein’s expansion into other categories and builds upon its partnerships with Decathlon, Frasers Group and Everlast. The limited-edition collection features 11 pieces.
CEO of THG Nutrition Neil Mistry said: “This collaboration with Champion marks an important milestone in Myprotein’s evolution. Activewear is a strategically important and margin accretive category for the business, and one where we continue to see strong consumer demand globally.
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“Partnering with a brand of Champion’s heritage and global recognition allows us to scale our apparel offering, reach new customers and strengthen our position within the broader performance and lifestyle market, while staying true to Myprotein’s performance-led DNA.”
This launch follows the release of Myprotein’s parent company, THG PLC’s financial results which reported EBITDA was £76.6 million. It also highlighted that its adjusted revenue of £1.72bn for the year to 31 December 2025.
It showed that Nutrition delivered a fourth consecutive quarter of revenue growth, supported by continued expansion of its gross margin accretive activewear category.
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