Nectar customers can now spend their loyalty points on Merlin Entertainment’s attractions, through a new partnership with the attraction manager.
Destinations shoppers can spend their points on include Legoland Windsor Resort, Chessington World of Adventure’s Resort, Alton Towers Resort, Thorpe Park, Cadbury World, the London Eye and Warwick Castle.
Merlin’s chief growth officer Stan Swinton said: “With Nectar, we are able to offer even better access to days out and holidays for families across the UK.
“This partnership is another step in realising our ambition of providing affordable attractions that bring families close together through play.”
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As part of the partnership consumers can also double the value of their points, for example, by swapping £5 worth of Nectar points, they can get £10 off of Merlin tickets.
To redeem their points, shoppers should open their Nectar app, select the Merlin offer and book via the Merlin x Nectar website.
Sainsbury’s chief technology, marketing and data officer Mark Given added: “We know our Nectar members want great value and real rewards.
“That’s why our partnership with Merlin matters. It’s all about giving families fun days out for less and making every point count towards something special.”
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