Budget retailer Savers has teamed up with not for profit Operation Smile to launch a fundraising campaign.
The initiative invites consumers to donate 20p on purchases over £3 at checkout through digital charity box Pennies.
It hopes to raise over £100,000 to fund surgery and ongoing care for children and adults with cleft conditions.
The campaign builds upon Savers and its parent firm AS Watson’s global partnership with the charity.
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Operation Smile director of partnerships Mike Straney said: “By giving customers the option to make a 20p donation, everyday shopping moments are being turned into life-changing surgery and care for children born with cleft conditions.
“For us at Operation Smile UK, partnerships like this are incredibly powerful. They allow us to reach millions of people in a simple, accessible way, removing barriers to giving and making it a simple part of everyday life. It’s a great example of what’s possible when retailers, brands and charities come together with a shared purpose, creating meaningful social impact at scale.”
Operation Smile operates in over 30 countries to provide free surgery and follow up care. It also trains local healthcare professionals in the countries it works in.
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