The Entertainer is opening a new outlet store later this month at The Galleria outlet centre in Hatfield.
The 8,000 sq ft site will open on 30 May and will be the first store to trade under the toy retailer’s new sub-brand “The Entertainer, Toys for Less”. It will sell the company’s best-loved brands at “significantly discounted prices”.
The first Toys for Less store will be almost twice the size of an average The Entertainer store and will stock over 5,000 different toys. The majority will sell for 30 per cent less than in The Entertainer’s other 150 shops.
The range of toys, games and collectibles will include Lego, squishy dumplings and fidget toys alongside licensed ranges from Pokémon, One Piece, Toy Story 5, Paw Patrol and Barbie.
Additionally, it will sell the business’s Early Learning Centre, Meccano and Addo private label ranges.
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The Entertainer group CEO Andrew Murphy OBE said: “Our Toys for Less outlet store in Hatfield will be our biggest new store for over a decade and is an important extension to our existing trading approach.
“While there will be further Toys for Less stores opening later this year, these are very much complimentary to our 150-strong core estate and will not replace them or compete in our existing catchments”
“We’re very excited to join the great line up of shops at The Galleria and to be bringing Hertfordshire customers truly incredible deals on the toys, games, puzzles and collectibles that they love.”
The Galleria Hatfield leasing director Graham Clark added: “We’re delighted to welcome The Entertainer to The Galleria.
“This exciting new outlet store is a fantastic addition to our retail mix, bringing a much-loved family brand to the centre and enhancing our offer for visitors of all ages.
“The opening reflects our continued commitment to attracting leading names and delivering great value and experiences for our guests.”
“We’re confident The Entertainer will be a huge hit with our shoppers, and we look forward to seeing the store thrive as part of our community.”
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