Cornish fashion retailer Seasalt has shut all four of its standalone shops in the US after two years.
The brand said that the closures were a strategic decision as its wholesale operations and retail partnerships continued to go “from strength to strength”.
Seasalt launched its first US shop in September 2024 and had grown its footprint in the region to four sites by early 2026. However, the business confirmed that the four stores had shut by 17 May.
The company is now seeking to commit more resources to bolstering its third-party relationships across the US and Europe, including its department stores and online fashion and lifestyle retailers.
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Seasalt noted that its international revenues currently made up 16 per cent of its total sales and formed a “significant growth opportunity”.
A spokesperson for the brand said: “We plan to grow our portfolio of partners in the US and Europe in the second half of this year, and we are investing accordingly in this area of the business.”
The business is aiming to see its international revenues surpass 20 per cent over the next year by refocusing on its third-party relationships.
Seasalt said it had taken “significant learnings” from its international trading to date and was “approaching the next year and beyond with confidence despite the ongoing economic headwinds”.
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