With Wimbledon in full swing, Tesco will be handing out free strawberries and cream in Wimbledon.
The retailer has taken an ice cream van and turned it into a ‘Strawberries and Cream van’ which can be found at 122 Wimbledon Bridge on July 2 and July 3.
Callum Baker, buying manager of berries at Tesco, said: “Our customers love strawberries, especially at this time of year.
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“We’re expecting to sell over four million punnets just this week alone; that’s over 1,500 tonnes of strawberries! Strawberries and cream are such an ace doubles pairing, so we’re excited to be able to share that tradition with tennis fans, completely for free.”
The marketing drive is part of the firm’s ‘Need Anything From Tesco’ brand platform.
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