Rituals Cosmetics is opening a new store at Springfields Designer Outlet.
The news comes after Pizza Express opened a new site at the outlet a few weeks ago, which is “trading significantly ahead of targets” according to the business.
The new signings at Springfields Designer Outlet represent “another significant step” in the “continued growth” of its premium brand portfolio, the outlet said.
The launches come after the SLR-operated designer outlet has delivered its 20th year of consecutive growth, bar lockdowns.
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Owner and CEO of SLR Outlets Ian Sanderson said: “We are very proud to be welcoming Rituals to Springfields.
“They fit perfectly with our designer portfolio and peaceful green experience for an ideal retail-centred day-out.”
In July, Rituals revealed plans to launch one of Europe’s largest retail transformations in August, renewing 1,500 boutiques across 30 countries with an investment of €40 million (£34.09 million).
Rather than renewing its boutique concept in phases over several years, the brand is set to elevate 1,500 boutiques in 30 working days.
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