Superdrug has committed to a “significant” upsize at Harlequin Watford shopping centre in Hertfordshire that will expand the space by over a third.
The upsize follows “consistently strong performance” at the retail destination and forms a significant vote of confidence in the destination, according to the business.
The new Superdrug store, which will expand into the adjacent retail space, will span 11,503 sq ft. This forms a 37 per cent increase from its previous 8,400 sq ft site.
The cosmetic retailer’s upsize will allow its store to stock a wider range of cosmetics, skincare, healthcare, fragrances, and wellness products.
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Superdrug property director Clare Jennings said: “We’re excited to be extending the store in Harlequin Watford.
“This investment reflects our continued commitment to bricks-and-mortar retail and allows us to bring an enhanced range of health and beauty products and services to local customers.”
She continued: “The new store will feature leading brands, fragrance offerings and our beauty studio which provides a range of beauty treatments and piercing services.
“It will also create new jobs, further supporting the local community.”
Pradera managing director of asset management Robert Jewell added: “Harlequin is a prime example of active, intelligent leasing done right, where occupiers welcome success and visitors feel understood.
“Superdrug’s recommitment demonstrates why brands continue to find the centre an attractive prospect worth investing in, and the expanded space will work to serve the needs of the far-reaching catchment.”
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