Ocado Retail has nearly doubled the size of its Future of Food Edit, adding more than 200 products as it expands its online range of healthier and more sustainable brands.

The dedicated aisle now features more than 440 products across 33 categories, with new additions including Beauty, Baby, Oils, Vinegars & Sauces and Fish, up from its launch five months ago.

The expansion also includes a 130 per cent increase in organic products as part of Organic September.

Developed with not-for-profit platform Future of Food, the online supermarket said the Edit is designed to help shoppers discover brands focused on responsible sourcing, healthier products and reducing waste.

Brands featured must meet nutrition criteria set by Ocado’s nutritionist, while sourcing and waste claims are independently verified through claims data platform Provenance.

Ocado Retail head of partnerships and commercial strategy Bryony Whiting said: “The expansion of our ‘Future of Food Edit’ aisle reflects Ocado’s ongoing commitment to building a more sustainable food system while making it easier for shoppers to discover innovative, verified brands that align with their health and environmental values. Something we know our customers are increasingly looking for.”

Future of Food competition founder Barney Mauleverer added: “Ocado is taking this seriously – it really shows.

“They’ve built an environment in which these entrepreneurial brands can genuinely be found – there’s been a huge amount of work behind the scenes to get it right. Seeing more brands land and knowing Ocado customers will discover them is so thrilling.”

Click here to sign up to Retail Gazette‘s free daily email newsletter