Victoria Beckham has opened its first permanent US store in New York.
The shop launched on 3 September at 150 Mercer Street in New York’s SoHo.
It follows a Miami pop-up from the brand, which opened in May and runs until October.
The new shop was co-designed by artist Alexander May and designer Ole Lund of Lund and Partners (LNP).
It houses ready-to-wear beauty and fragrance, and uses a burgundy colour palette, pale marble, timber and tactile finishes including lacquer and velvet.
Related Story
Shoppers will be able to browse Victoria Beckham’s autumn/winter 2026 collection, as well as accessories, footwear and eyewear collections, such as the newly launched Sloane Frame handbag and Harlow mules.
The new store comes after Victoria Beckham recenty recorded its first profit after 18 years.
The business saw its operating profit hit £7.3 million for the year to 31 December 2025.
Founder Victoria Beckham said: “New York is where I started my brand, showing my collections there for the first time in 2008, and it’s also where I launched my beauty business.
“Today, my teams are based in London and New York, so to now have retail spaces in both cities feels incredibly special and exciting.
“They are two places that have truly become home to my brands.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
