OLAPLEX is to bring its bond-building technology to 36 Boots stores across the UK, and online at boots.com, with the roll out completed by November.

Launching from 09 October, OLAPLEX’s science-led haircare will be more accessible to consumers “looking to take their hair health to the next level”.

It comes as demand for OLAPLEX continues to build, with the brand becoming one of the most searched-for premium haircare brands on Boots.com over the past three months among brands not previously available at Boots.

Alice Rafferty, director of luxury beauty & cosmetics, Boots, said: “We’re incredibly excited to welcome OLAPLEX to Boots. The level of consumer interest in the brand ahead of launch is clear, with OLAPLEX becoming one of the most searched-for premium haircare brands on Boots.com over the past three months, among brands not previously available at Boots.

“This launch is a fantastic opportunity to bring one of the most recognised names in haircare to our customers and give even more people access to OLAPLEX’s innovative approach to hair health.”

Boots told visitors to its Christmas Showcase earlier this month that there are 50 new brands being added to its range, ahead of the key peak period.

While, OLAPLEX was born from a breakthrough in hair science, it works at the molecular level to help repair and strengthen damaged hair.

OLAPLEX has built a global following by putting foundational hair health at the heart of its innovation. Powered by its patented bond technology, OLAPLEX formulas are designed to help repair and strengthen hair from the inside out, improving its look and feel while also helping protect against the effects of colouring, heat styling and everyday damage.

Consumers can discover the OLAPLEX bond-building difference at Boots with the brand’s most-loved products spanning treatments, washcare and styling.

“Boots is an incredibly exciting next step for OLAPLEX in the UK. We’ve always believed that everyone should have access to the science and innovation behind healthier-looking hair, and this partnership allows us to bring our patented bond technology to even more people,” added Michelle Brett, chief revenue officer at OLAPLEX.

“We’re thrilled to make OLAPLEX’s approach to hair repair more accessible, helping consumers understand the health of their hair and make it stronger, healthier and more resilient.”

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