Currys has launched on TikTok Shop, in a bid to give customers a new way to discover and buy technology.
Currys’ TikTok Shop will feature a curated range of products from health and beauty, coffee, audio and seasonal products, all shoppable without leaving the app.
Building on the success of Currys TikTok activity, with its page boasting over 10 million ‘likes’, Currys will partner with content creators to showcase products to new audiences.
It will also host TikTok Live shopping events, bringing real-time product demos and instant purchasing to customers’ feeds.
Starting as a trial, and working with THG Commerce, Currys’ products could see exposure to the over 30 million monthly TikTok users in the UK. The pilot is designed to complement Currys’ omnichannel model, spanning almost 300 stores across the UK&I and currys.co.uk.
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“Social media has become a genuine shopping destination for consumers, and we want to meet them where they are already scrolling,” said Ed Connolly, chief commercial officer at Currys.
“Launching on TikTok Shop feels like a natural next step, given our strong presence on social. As the UK’s leading omnichannel tech retailer, we now offer customers more ways than ever to discover and buy the tech they love, whether that’s in one of our almost 300 stores, on our website, or now, directly through TikTok Shop.”
More than half of UK consumers online have already bought through social media, with nearly a quarter of millennials doing so at least once a month. TikTok is leading this shift, with 44 per cent of UK online users making purchases directly on the platform, according to Brickweb Today.
THG Commerce will provide the strategy, trading, shop management, weekly live streams and affiliate management for Currys TikTok Shop.
As an official TikTok Shop partner, THG Commerce has generated over £44m in GMV for its partners by providing a complete solution that covers everything from initial storefront setup and compliance to content creation, global fulfilment and customer services, all managed under one roof.
Currys is nominated for Digital Initiative of the Year, Retail Excellence Diamond Award; Rising Talent of the Year; and Supply Chain Initiative of the Year at this year’s RG Excellence Awards. See the full shortlist, and all categories here. This year’s RG Excellence Awards will be hosted at the Underglobe on 14 October 2026.
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