// UK consumer confidence has fallen to a new all-time low, as households struggle amid the rising cost of living and soaring energy bills
// Consumer confidence hit the worst overall index score since records began in 1974
UK consumer confidence plunged to a new low in September as people worry about their personal finances and the state of the economy amid the ongoing cost-of-living crisis, figures have revealed.
Figures from GfK’s UK Consumer Confidence Index show that the overall index score fell by five points in September to -49 – the worst score since records began in 1974.
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GfK Client Strategy Director Joe Staton said: “Consumers are buckling under the pressure of the UK’s growing cost-of-living crisis driven by rapidly rising food prices, domestic fuel bills and mortgage payments. They are asking themselves when and how the situation will improve.
“Today’s mini-budget, and the longer-term agenda to drive the economy and help rebalance household finances, will be the first major opportunity to deliver that improvement. It will also be a major test for the popularity of Liz Truss’s new Government.”
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