// Surfdome owner Internet Fusion Group has drafted in FRP Advisory in a race to find a new buyer
// The company owns a portfolio equestrian, fashion and surfwear brands is looking to secure a new owner within days
Surfdome’s parent company Internet Fusion Group has drafted in FRP Advisory to work on an emergency sale process.
Internet Fusion Group has pulled in advisors following the collapse of a deal to list the firm, Sky News reported.
Sources told the publication the firm was trying to find a buyer and hopes to secure a transaction within days.
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The Surfdome owner was supposed to reverse into Hawkwing, a listed company, under a deal announced in July 2021.
Former Dixons and Dunelm boss John Browett was lined up to be executive chairman of IFG but is no longer involved with the group.
Hawkwing appointed restructuring firm Kroll as administrators last month.
Potential buyers have been informed the accelerated sale process was triggered by cashflow and inflationary pressures.
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