Mulberry is launching a pop-up at Gunwharf Quays, Portsmouth, ahead of the festive season.
The luxury fashion retailer will open the new site on 16 October, and it will stock everyday staples and gifting products.
Shoppers are reportedly demanding premium brands at Gunwharf Quays. The outlet’s owner, Landsec, said that the new pop-up would “build on this momentum,” providing easy access to the brand.
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Speaking to Retail Week, head of retail and hospitality leasing Pablo Sueiras said: “We’re focused on elevating Gunwharf Quays as a destination for prime retail, and introducing Mulberry to The Avenues is a testament to its growing appeal as a platform for luxury brands.
“We are currently seeing a rise in demand for luxury, and this pop-up is perfectly placed to cater to that trend.”
Mulberry secured £20m in funding from its top shareholders in July, to help finance its turnaround plan after reporting widening losses.
The business reported its underlying pre-tax loss had widened to £23.7m in the year to 29 March, which it said in part was due to reduced margin through stock optimisation activities.
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