Visa has launched Intelligent Commerce Connect, a new product designed to make it easier for retailers, platforms and payment providers to support AI-led shopping.

The service sits within Visa’s wider Intelligent Commerce portfolio and is being pitched as a single integration for businesses that want to accept transactions initiated by AI agents.

It is currently in pilot with partners including AWS, Diddo, Highnote, Mesh, Payabli and Sumvin, with a wider rollout planned this year.

Visa said Intelligent Commerce Connect will support payment initiation, tokenisation, authentication and spend controls through the Visa Acceptance Platform, while also allowing agents to pay with both Visa and non-Visa cards.

The company noted that the new tool will help merchants make their product inventories and item data accessible within AI platforms, allowing consumers to discover, select and complete purchases without leaving the agent experience.

The system is also designed to work with multiple agent protocols, including Trusted Agent Protocol, Machine Payments Protocol, Agentic Commerce Protocol and Universal Commerce Protocol.

The launch is the latest sign that payments firms are moving quickly to build infrastructure for agentic commerce before it becomes mainstream.

Visa has previously said AI is starting to play a bigger role in how people shop, but that wider adoption will depend on trust, security and consumer control.

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