TCS London Marathon official apparel and footwear partner New Balance is set to open a community-led space over the marathon weekend.
The sportswear giant will launch London Run House over the period, with the space designed to celebrate “the people who shape the city’s running culture” and reflect “the brand’s belief that if you run, you belong”.
The space invites “all who run to connect in a distinctly London way,” according to the retailer.
Based inside Somerset House, along the marathon route, London Run House will “transform” the building’s Embankment Galleries into “a state-of-the-art destination celebrating community, craft and performance”.
The space will explore “how the sport extends beyond clocking miles, through surfaces, typography, fabrication and shared experience”.
Features of the event will include immersive workshops, panel discussions, installations and screenings.
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The Run House will feature a documentary and portrait series, created with London’s running communities, that captures how the city prepares for marathon day across its boroughs.
The documentary will sit alongside a portrait series from photographer Vivek Vadoliya, whose work documents members of Run The Boroughs, Runner Beans, Deaf Run Club, LES Run and 2-Step Collective.
The documentary and portrait series reflect New Balance’s belief that “running culture is shaped not only by elite performance, but by the communities who move the sport forward every day,” the brand said.
New Balance global vice president of running Kevin Fitzpatrick said: “At New Balance, our running vision is shaped by the athletes and communities who move the sport forward every day.
“London represents one of the most diverse and creative running communities in the world, and London Run House is designed as a space where everyone who runs can feel part of that energy, bringing together performance, culture and connection during marathon weekend.”
The London Run House opening hours to the public are as follows:
Friday 24 April: 14:00 – 17:00
Saturday 25 April: 10:00 – 18:00
Sunday 26 April: 09:00 – 17:00
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