British travel brand Antler has opened its new UK flagship store at 100 Regent Street, London.
The store, which has been designed in collaboration with retail design agency Checkland Kindleysides, “translates Antler’s 110-year travel legacy into a highly sensorial and contemporary retail destination,” according to the retailer.
Visitors to the shop “move through panoramic landscapes, seasonal floral installations, product narratives and cultural moments” that bring the brand’s “world of travel to life as a tangible and visceral experience,” Antler said.
The space has been designed to bring together product and travel expertise “within a sculpted landscape inspired by the British Isles”.
At the centre of the store, a bespoke six-metre layered table serves as “a focal point while guiding orientation”.
The table features soft, tactile surfaces and has been designed to encourage hands-on interaction, “allowing customers to open cases and explore the form and function of Antler’s collections”.
This focal point also houses an art installation by floral artist Hamish Powell, which “cascades through the space and invites exploration across the rest of the store”.
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The installation “introduces texture and seasonality into the space,” drawing on “natural elements of the British landscape”.
The site marks the brand’s first standalone UK store under its new ownership, while the opening represents a “significant milestone” in Antler’s journey and global retail expansion strategy.
Antler CEO Kirsty Glenne said: “The opening of our Regent Street flagship is a defining moment for Antler and a powerful statement of our ambition.
“This store brings our brand to life as a destination that expresses our values, our heritage and our confidence in the future of physical retail, while creating a new, meaningful way for customers to engage with Antler.
“Regent Street provides the perfect stage for the next chapter of Antler’s growth.”
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