Gymshark has appointed Matt Rogers as chief supply chain officer, it has been confirmed.

Rogers joined Gymshark in 2023 as supply chain director and subsequently became interim general manager for sourcing and supply chain.

The executive has 25 years of supply chain experience, including more than a decade working in ecommerce. Before joining Gymshark, he spent almost 11 years at Asos, where he held a series of senior supply chain positions and latterly served as group supply chain director.

Gymshark founder and chief executive Ben Francis announced the promotion on LinkedIn, praising Rogers’ contribution since joining the business.

Francis said: “Since joining Gymshark in 2023 as our supply chain director, Matt has made a huge impact.

“Over the past few years, he’s helped strengthen and evolve our supply chain and, more recently, has done an outstanding job leading the function as interim general manager for sourcing and supply chain.”

He added that Rogers had “consistently demonstrated the leadership, judgement and ambition” needed to develop a supply chain capable of supporting Gymshark’s next stage.

“This is a thoroughly well-deserved appointment and I’m excited to see the impact Matt will continue to have as we build the future of Gymshark together,” Francis said.

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