Frasers Group has strengthened its control over Hugo Boss after one of its senior executives was appointed as its chief executive.

David Epstein, currently chief brand partnerships officer at the Mike Ashley-controlled group, will take over from Daniel Grieder on 1 January 2027.

The leadership shake-up has been announced just a few weeks after Frasers secured majority ownership of Hugo Boss, increasing its stake to more than 50 per cent in October following an unsuccessful £1.7bn takeover bid earlier this year.

Epstein has spent more than a decade at Frasers, playing a key role in its Elevation Strategy and overseeing partnerships across its sports, premium and luxury divisions.

He previously served as managing director of the group’s premium and luxury business for five years, helping strengthen its brand portfolio and commercial relationships.

His appointment is yet another significant shift in Hugo Boss’s leadership, following Frasers CEO Michael Murray taking over as chairman of its supervisory board in September.

Grieder, who has led the fashion brand since June 2021, will step down at his own request on 31 December after more than five years at the helm.

During his tenure, he oversaw the relaunch of the Boss and Hugo brands, alongside investment in its global store estate and digital operations.

Murray thanked Grieder for his contribution and said Epstein’s experience would help drive the business forward.

“David Epstein combines a deep understanding of global brands with extensive experience in premium and luxury retail,” he said.

Finance chief Yves Müller officially departed from Hugo Boss in October and chief sales officer Oliver Timm is also set to leave at the end of November.

Meanwhile, Frasers has appointed Alastair Dick, currently head of commercial for its premium and luxury division, as chief commercial officer from January.

Dick, who has worked at the company for more than 20 years, will oversee commercial buying and brand relationships across the group.

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