High street fashion retailer Jaeger is today launching a new mobile optimised website which will allow international customers to shop with the company via their smartphones for the very first time.
Created by digital agency DesignUK, the new mobile site is part of Jaeger’s ambitions to have a seamless multichannel strategy, and the trader has made its entire flagship collection available for purchase on the platform.
The site has been designed to work effectively across all of the major phone models and Jaeger anticipates that it should double the conversion rate and grow total mobile sales by 80 per cent within the next six months.
Belinda Earl, Jaeger Group CEO, commented: “The launch of our new mobile site marks another milestone in Jaeger’s multichannel strategy.
“Via this dynamic, user-friendly, transactional site we are bringing the Jaeger brand experience directly to the increasing number of our customers who like to interact with us via their mobile device.”
Features of the new site include: One-click checkout for registered users, shared shopping basket across mobile and main e-commerce site, clear product listings, multiple currency payment options, and for the first time via mobile – international delivery options.
Jaeger claims that eight per cent of its current sales come via mobiles, including iPads, and research by the British Retail Consortium estimated that total retail sector search volumes via mobiles grew an incredible 168 per cent year-on-year in the third quarter of 2011, underlining the medium’s growing importance.
Leigh Whitney, Managing Director at DesignUK, added: “The launch of Jaeger’s m-commerce site demonstrates its commitment to offering its customers the best possible experience however they choose to interact with the brand.
“In just nine weeks we have created a feature-rich site using the latest technology that importantly also lets users shop in multiple currencies. With this new addition we’re excited to see Jaeger competing directly with the top tier of multichannel retailers in the market.”