M&S mulls Jaeger acquisition or partnership

M&S mulls Jaeger acquisition
Jaeger is run by Day’s daughter Lauren and a number of companies and individuals have reportedly expressed interested in buying it.
// M&S reportedly looking to buy Jaeger outright or enter a partnership deal with the brand
// EWM Group recently granted a further 2-week extension to continue discussions with potential suitors for Jaeger

Reports have emerged that Marks & Spencer is looking to possibly acquire Jaeger as its parent company Edinburgh Woollen Mill Group undergoes rescue talks for the brand.

M&S reportedly held talks about stocking Jaeger products in its stores as part of its own clothing strategy overhaul, but according to This is Money, these talks have since widened with M&S involved in informal talks about a possible acquisition of Jaeger as recently as last week.

It comes after M&S had the opportunity to take over Jaeger a few years ago but Philip Day’s Edinburgh Woollen Mill Group beat them to the race instead.


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Earlier this month, Edinburgh Woollen Mill Group was granted a further two-week extension by the High Court to continue discussions with potential suitors for its Peacocks and Jaeger fascias, after its other retail brands Ponden Home and Edinburgh Woollen Mill fell into administration.

The company said in October that it would go bust without filing for an intention to appoint administrators with the High Court, with 24,000 jobs in the balance.

Jaeger is run by Day’s daughter Lauren and a number of companies and individuals have reportedly expressed interested in buying it, including Frasers Group, Next, and its previous owner Harold Tilman.

Should M&S not end up buying Jaeger outright, there is still chance of a potential partnership deal with any new owner of the label.

However, M&S said there was currently “no formal process” linked to it buying or partnering with Jaeger.

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1 COMMENT

  1. No point in acquiring Jaeger without a continuity of the brand look & feel. This IS, after all, the Jaeger brand. Any cross fertilisation with M&S will kill the brand. Fine if M&S want to use the name as a label but it will only slow the decline in their clothing. A really regenerated Jaeger could work well for them as an M&S group operating company at a ‘distance’ from which they could negotiate and purchase for M&S store requirements according to the women’s and men’s respective o-t-b needs.

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