M&S to begin rolling out new clothing brand tie-ups online from Thursday

M&S to launch raft of new clothing brands to its website this week
M&S will launch Finery London on its website this week, followed by Jaeger, Hobbs, Joules and more in March.
// Marks & Spencer to roll-out host of fashion brands across website and eventually in-store.
// Joules, Phase Eight, Hobbs, Seasalt, Ghost, Jaeger and Finery London prepare to launch on M&S’s online platform
// Move comes as high street retailer continues to overhaul clothing division

Marks & Spencer will begin to launch ranges from Joules, Phase Eight, Hobbs, Seasalt, Ghost, Jaeger and Finery London on its website from Thursday February 25, according to The Mail on Sunday.

In a move being described as the biggest overhaul of M&S clothing in 20 years, the high street retailer will sell third-party fashion brands across its online platform, as it looks to compete with Next, Asos and Boohoo.

From Thursday, M&S will start selling an exclusive range from Finery London, owned by entrepreneur and Dragon’s Den star Touker Suleyman, The Mail on Sunday reported.

READ MORE: M&S announces 2 new clothing execs in wake of Jaeger takeover

It will then begin to roll-out ranges from Joules, Phase Eight, Hobbs, Seasalt, Ghost and Jaeger from March, and in stores when they are set to reopen in April.

‘I’ve already seen the changes happening at M&S and I feel very bullish about where they are now,’ Suleyman told The Mail on Sunday.

‘They were dipping their toe in the water [selling third party fashion brands] last year and now they’ve got a platform ready, a database to work from and a list of brands to launch,’ Suleyman added.

M&S purchased the Jaeger brand, products and supporting materials last month as part of a £5 million acquisition deal with administrators of the collapsed Edinburgh Woollen Mill Group in January.

The news comes two weeks after M&S announced two new appointments to the senior leadership team of its clothing and home division in the wake of its recent Jaeger takeover.

Anna Braithwaite has been appointed clothing and home marketing director, while Fiona Lambert will join M&S as the managing director of Jaeger.

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