High street retailer Marks & Spencer (M&S) has today unveiled a new section of its transactional website which offers its discount clothing range to online customers for the very first time.
M&S Outlet was launched in November 2000 and currently sells older products from the retailer’s clothing range, with discounts of up to 40 per cent from their original selling price, at 50 special-format stores around the UK.
As part of the initial online offer, over 1,300 items across the retailer’s womenwears, lingerie, menswear and kidswear departments will be available via its website at knockdown prices.
Richard Fox, Head of M&S Outlet, said: “The internet is often the first port of call for shoppers in search of a bargain, as it offers a quick and convenient way to compare the deals available.
“We’ve responded to our customers’ increased demand for online access to great value by extending our popular outlet offer on our website – making it easier for customers to treat themselves to the best of M&S at even better prices.”
In recent years M&S has strived to be at the forefront of multichannel innovation, being one of the first traders to offer mobile apps for example, and this new launch shows that it is still keen to keep up with popular trends.
With online deals and discounts becoming increasingly important to the sector, and a growing number of consumers searching online for cheaper deals, the high street giant should be able to capitalise on this demand with its new offer.
As part of the launch, M&S will be offering free standard UK delivery to customers spending £30 or more at marksandspencer.com/outlet until Sunday March 4th 2012.