American retailer Opening Ceremony has landed in pertinent fashion onto London‘s centre stage in the form of a pop-up shop over the period of the Olympic Games.
In the heart of Covent Garden‘s King Street, the luxury retailer has included lines to mark the sporting occasion with its own exclusive Adidas leisurewear collaboration.
Other items on offer include bestsellers from indie actress Chloe Sevigny‘s range and a capsule collection of neoprene skirts by UK fashion giant Topshop.
Taking pride of place is Premium designer Proenza Schouler‘s special all-gold mini PS11 shoulder bag which will sell amongst other Olympic-inspired products.
A more permanent bricks and mortar shop front is planned to launch in the autumn two doors down from this temporary pop-up space which is a 3,000 sq ft development designed by Brit Faye Toogood containing constellation and light pieces on the ground floor as the retailer seeks to offer experiential shopping in the capital.
Yesterday, the PopUp Britain store by entrepreneur group StartUp was launched, housing new independent names which have previously faced financial barriers preventing them from renting a permanent property.
Opening Ceremony is an established brand with stores in prime spots around the world including New York, Tokyo and Los Angeles and founders Carol Lim and Humberto Leon felt that expansion into London was a natural step
Lim and Leon commented: “In the last 10 years, since we first opened our doors on Howard Street in New York, Opening Ceremony has expanded to Los Angeles and Tokyo, but we have had our hearts set on London since the beginning.
“Covent Garden is a historic, global shopping destination and we‘re looking forward to what Opening Ceremony will add to its exciting future.”