West Midlands shopping centre Westfield Merry Hill is to house luxury department store Harvey Nichols‘ first 2012 Christmas pop-up shop, it has been revealed today.
Launching on October 6th 2012, the 4,127 sq ft unit will be open every day in the run-up to Christmas, selling gifts and festive goods to suit all budgets.
Known for its experiential feel and firm focus on fashion, food and beauty, Harvey Nichols will offer a number of different products at the concept store, including Champagne Christmas puddings, ‘top picks‘ from the Harvey Nichols Wine Shop and new lines from Artisan Du Chocolat, iChoc bars and Chase orange gin.
Bill Giouroukos, Director of Operations at Westfield said: “We consistently attract new and exciting concepts to the centre and are delighted to welcome Harvey Nichols to Westfield Merry Hill for the very first time.
“We are committed to delivering the ultimate retail experience for our customers by working with cutting edge, leading retailers, particularly at this key time of the year for retail which keeps our centres fresh and current.”
Last week, Westfield Stratford City announced that it is the only shopping centre in the world to host an exhibition of a collection of Michael Jackson‘s clothing which will open this Friday, highlighting the Westfield Group‘s strength at creating destination shopping venues.
The East London shopping centre has also been announced today as the winner of the ‘Building Project of the Year‘ accolade at the Constructing Excellence Awards as it was recognised for its technical achievement and design innovation, application of best practice through its supply chain and importantly, delivered on time and within budget.
Meanwhile, a slew of popular brands have recently taken space in the Brierley Hill centre and this latest pop-up remains consistent with the centre‘s message while aiming to boost footfall during a crucial trading period.
Richard Morris, Finance & Operations Manager at Harvey Nichols, said that this year‘s decorative theme for the pop-up centres around fuzzy felts in the hopes of drawing on the nostalgic childhood theme of crafts an added that felt characters can be seen throughout the space.
He commented: “We are very excited to be opening at Westfield Merry Hill for the first time.
“It‘s the perfect opportunity for us to bring our luxurious selection of own-brand food and drink, hampers and gifts to a new audience.”