Wednesday, July 26, 2017

All Saints to launch film production company

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Fashion retail chain All Saints is to launch a new film production company as it continues to extend its offering.

All Saints Film’s first offering, New Music City, which follows Kings of Leon’s record label Serpents and Snakes, will debut at its Covent Garden store next Tuesday as well as online.

“Up-and-coming” bands The Kingston Springs and The Weeks, which are represented by the label, feature in the film, according to The Telegraph, filmed during Texas-based festival South by Southwest.

Chief Creative Director at All Saints Wil Beedle will oversee the project and told the newspaper that the film is “perhaps the most exciting and accessible medium with which to capture the spirit of the All Saints DNA.”

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