Predictions for ‘Cyber Monday’ are wide of the mark for clothing retailers – which will actually see their busiest shopping day a few days later on Thursday December 5th, according to analysis by virtual fitting room provider Fits.me.
‘Virtual Thursday’ (the Thursday following Cyber Monday) has been tipped as the busiest day for online fashion retailers after there were 29 per cent more site visits when compared to the rest of the Christmas shopping period in December (until 24th). There was also a 28 per cent increase in conversions, 60 per cent increase in transactions and a 7 per cent increase in average order value.
Heikki Haldre, co-founder and chief executive for Fits.me, said: “The idea of Cyber Monday is fun, but it’s also a bit of a fantasy because different sectors actually experience a variety of ‘busiest shopping day’ dates.
“The shiny, red-nosed reality is that historical data from our range of clients proves that Thursday 6th December will be this year’s Big Day for clothing retailers. If they don’t already know, then they will know by then what sort of a Christmas it’s going to be.”