Premium department store Liberty has reported a rise in profits as its December documentary on Channel 4 helped boost sales.
Its 139 year-old Regent Street store – famous for its wholesale prints and mock Tutor façade – reported an 11.2 per cent sales rise as footfall increased five per cent to 4.5m.
Group sales rose 7 per cent to £124m for the year to February while internet sales surged 86 per cent year-on-year. Demand for designs from the likes of Carven, Barbour and London Undercover further boosted sales.
Liberty, which was brought into the black by MD Ed Burstell and was sold to private equity firm BlueGem for £32m in 2010, reported strong growth in its Liberty Art Fabrics in the Far East, South America and the Middle East.