Liberty London has announced the relaunch of its menswear department, where 20 new luxury brands will be feature amid the refurbishment.
The iconic London department store will reinstate a previously unused staircase allowing customers to access the menswear department from the stores entrance, while original paneling and beams are restored.
Alongside brands like Edwin and Acne Studios being featured in its denim department, a grooming service provided by Ruffians barbers will also be introduced.
Cult brands like FDMTL and Fabric will be available in a new Japanese area, alongside a T-Shirt gallery featuring brands like MKI and Remi Relief.
“In this day and age, stores run the risk of carrying the same selections from identical brands. Customers are excited by newness, diverse brand offerings and considered buys that serve up something different,” menswear buyer Laura Robertshaw said.