Saturday, March 6, 2021

Christopher Kane prepares to ‘Mount‘ his first Mayfair store

Coinciding with London Fashion Week, which kick starts today, Christopher Kane has announced the opening of his new store on London‘s Mount Street.

The Scottish fashion designer was originally thrown into the limelight in 2006 after his MA collection, and has since risen to new heights, following Kering‘s 51% acquisition of his fashion label in 2013. Focusing on ready-to-wear womenswear, Kane ventured into menswear in 2010 and has benefitted from collaborations with Topshop, Swarovski and Versace.

The store is set over two floors and 4,100 sq ft, with a focus on womenswear on the ground floor. The simplistic design is akin to the swanky Victoria Beckham Dover Street store, which boast a similar luxury, minimalist vibe. It is designed by John Pawson, the architect behind the infamous Calvin Klein Collection store in 90‘s New York, hoping to reach the same heights.

Women‘s Wear Daily reported that the store includes lunar style steel door handles, designed by the late Shiro Kuramat, along with a large circular staircase. The layout of the store is vital to Kane as he states:

“Fashion is about emotional resonances as much as it is about the physical details of cloth, cut, silhouette and texture. The architecture , if you get it right ,provides a context for these emotional resonances.”

The store will follow other successful luxury designers in Mayfair, including Jenny Packham and Roland Mouret. Kane is excited about his latest venture, as he told WWD: “This is the first time we will be able to-interact directly with our customer, really getting to know and understand them”

The move ties in well with Fashion month, as thousands rush to London to pick their favourite show pieces.


Please enter your comment!
Please enter your name here