Asda’s acquisition: the best man, down the line

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Asda, Britain’s third largest supermarket, has poached a top executive from Sainsbury’s, the UK’s second largest grocer by market share. The problem is that it could be a year before he can start his new job. 

Roger Burnley, Retail and Operations Director at Sainsbury’s, has been appointed as Asda’s newest Chief Operating OfficerBecause his new employer is a direct competitor to Sainsbury’s, he has left with immediate effect and will be on 12 months gardening leave, as per the terms of his contract. 

When asked about his year’s leave Asda declined to comment, saying only that Burnley will begin his new role “sometime next year.” 

Asda recently revealed its worst trading performance in 16 years. 

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