Friday, November 17, 2017

Honey Birdette to open UK flagship in London‘s Covent Garden

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Honey Birdette is set to open a shop in London‘s Covent Garden, bringing its range of luxury lingerie products to the UK in a physical store format for the first time.

The Australian retailer signed a new lease for an 825 sq ft retail space at 56 Long Acre – located near the James St junction and adjacent to Zara and All Saints – and will open at the end of this month.

Other nearby occupiers include Ben Sherman, French Connection and Geox.

Honey Birdette has 45 boutiques across Australia today, a growing online business through and over 115,000 social media followers.  

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The brand aims to bringing showbiz and “razzle-dazzle” back into lingerie retail, and founder and creative director Eloise Monaghan said she wanted to empower and entertain London women.

“The idea for Honey Birdette started over a glass of champagne while I was living in London,” Monaghan said.

“It is only natural that Covent Garden has been selected for our UK launch.” 

It is understood that Honey Birdette is also reviewing further premium locations in London.  

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