Mothercare has unveiled its new customer website as part of its plan to become a digital-first, omnichannel retailer.
The new website for the British retailer, which specialises in clothing for expectant mothers and children, has new design features to provide customers with an easier way to browse and shop while on the move, in their homes or in store.
The launch of the new website follows significant investment by Mothercare in becoming a digital-first business, one of its six strategic pillars.
It reported a 15 per cent increase in UK online sales during its last financial year, and online now accounts for 40 per cent of total UK sales.
In addition, 84 per cent of Mothercare’s online traffic and 60 per cent of online sales are now from mobile devices.
Other highlights of the new website include a new store locator, easier navigation and product search, a revamped three-step checkout making shopping easier and quicker, and cross device access – making it easier to navigate across devices, from mobile to tablet.
“After months of development testing I am really excited to unveil our new website,” Mothercare marketing director Gary Kibble said.
“This is the next natural step in our digital growth story and reflects our shift in focus to delivering a seamless omnichannel service to our customers.”