The Ultimate Guide to Mastering the Ecommerce Path to Purchase
Many companies don’t give proper attention to the entire customer path to purchase because it seems too complex or time-consuming. The truth is this kind of optimization does take work – but with the right processes and tools it can quickly lead to incredible results. This digital commerce guide looks at the four main stages of the customer lifecycle: Attract, Engage, Convert and Retain to help you catch your customer’s interest and maintain it during their path to purchase.
Using the Episerver Ecommerce Guide you’ll learn how to:
The Episerver platform is developed to help you succeed at each stage of the customer journey
The platform can automatically create relevant landing pages to help you increase SEO visibility, deliver personalized content and offers, and perform A/B and multivariant test for better conversion rates. Learn in our guide how small changes can lead to big results.