Wednesday, April 21, 2021

Lego raises prices 5% as Brexit hits

Lego has announced it will raise its prices across the UK next year by five per cent due to “currency fluctuations”.

In the latest price rise to hit the UK since Brexit, the toy maker has announced it will raise its prices in January 2017.

In a letter from the UK vice president of Lego Fiona Wright, which was shared on social media earlier this week, the company states price rises are a “direct result of continued devaluing of the UK pound” and suggested that should the currency not recover, more rises may be in store.

Results published yesterday from the Office of National Statistics suggested that Brexit and the fall of the pound was now starting to have an effect on UK prices.

Lego recently opened its flagship toystore in Leicester Square, which now stands as the biggest in the world. 

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