Sunday, December 15, 2019

Molly Goddard expands into online retail


London-based designer Molly Goddard has expanded her fashion business by added an ecommerce section on her website.

This marks the first time Goddard – whose eponymous brand is only stocked in select specialty stores in London, Los Angeles and some Nordstrom department store locations around the US – has offered her collection directly to customers online.

Goddard said decided to trade her clothes online so her brand could reach a broader audience and to offer a more seamless experience for consumers.

“We wanted to wait to sell online so that people could begin to see and touch the clothes first,” she told WWD.

Click here to sign up to Retail Gazette’s free daily email newsletter