Saturday, July 31, 2021

Mountain Warehouse enjoys record Christmas trading period

Mountain Warehouse

Outdoor retailer Mountain Warehouse has recorded an increase in sales and revenue for the Christmas trading period, boosted by international transactions.

The outdoor retailer‘s like-for-like sales increased 13.6 per cent in the six-weeks to January 1, with international sales surging 71 per cent.

Meanwhile, total sales went up by 28.8 per cent while online revenue had an uptick of 31.8 per cent.

Mountain Warehouse founder and chief executive Mark Neale told the Press Association that there had been “no signs” of consumer confidence waning, despite the uncertainty in the wake of the Brexit vote.

“Part of the reason for our success is down to a relentless focus on improvement, and it helps that I’m not some three year chief executive trying to make a quick buck,” he said.

“There’s also been a huge focus on value for money.”

READ MORE: Mountain Warehouse sales on the up but Brexit hinders flotation plans

Mountain Warehouse said they were on track to make £180 million in revenue this year, a 28 per cent up tick on the £141 million from 2016.

In October, the retailer warned the declining value of the pound would lead to higher prices, but Neale downplayed this and said any hike would be “minimal”.

“We haven’t increased prices in five years and we don’t want to,” he said.

“We’ve been working very hard to mitigate the fall in the value of the pound as much as we can, and because we are growing so fast we have been able to strike better deals with suppliers, so any price rises will be minimal,” he said.

The retailer opened 34 stores last year, bringing its estate to 200 UK stores and 262 outlets in total spanning seven countries including the US, Poland, Ireland and Canada. It plans to ramp up expansion, with the aim of having 300 UK stores and 300 internationally.

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