New Look has announced plans to open its 21st standalone menswear store at Doncaster’s Frenchgate Shopping Centre next month.
Taking a 3500sq ft space, the new store will complement the separate 16,000sq ft New Look womenswear store that already exists in the shopping centre.
The landmark opening comes after New Look started to roll out standalone menswear stores in August 2015 and at the end of that year, the company poached Christopher Englinde from H&M to be its menswear director.
Before the roll out, New Look only offered menswear in larger stores or those in prime areas.
“Menswear is a key strategic priority for New Look, and the opening of menswear standalone stores represents a natural next step for us,” chief creative officer Roger Wightman said.
“We are very proud of the improvements made to our offer over the past two years – the opening of menswear standalone stores will allow us to more fully showcase the enhanced quality of our product ranges.”
This news follows the three-fold upsize of JD Sports to an 8500 sq ft store at Frenchgate.
New Look Men is also part of the centre’s extensive leasing and development plans currently underway, which constitute over 83,000sq ft and approximately £2.75 million of investment in-store fit outs.