Reports have emerged that Canadian hip-hop artist Drake is set to open a flagship for his October‘s Very Own (OVO) fashion brand in London.
According to Drapers, the store has secured a lease at 30 Broadwick Street in the Soho district.#
Once opened, it would not only be a flagship for the UK but also October‘s Very Own European bricks-and-mortar debut.
The only other physical stores are in Toronto, New York and Los Angeles.
An opening date has not yet been revealed.
Click here to sign up to Retail Gazette’s free daily email newsletter
