Missguided recruits City advisors for potential float

Missguided online CEO

Online fashion giant Missguided has reportedly enlisted the help of City advisors to prepare it either for a stock market float or to be sold.

According to Sky News, Rothschild has been brought in to aid the young retailer and offer advice on its potential options.

It is understood that the retailer aims to bring in outside investors following the review in 2018 or 2019.

Late last year, the previously online-only retailer ventured into bricks-and-mortar with its debut store at Westfield Stratford in east London.

Following the success of its flagship it was announced in January that it had penned a deal for a second store in Kent, with another two in the pipeline.

READ MORE: Missguided & House of Fraser found to be using real fur

In the year to March 2016, Missguided posted a record 34 per cent rise in sales to £117 million, sparking the ambitious expansions.

If the retailer were to go public, Missguided would enter the London market alongside online fashion rivals Boohoo and Asos.

The news comes amid accusations that the retailer has been using real fur in items which were labelled fake fur, along with department store House of Fraser.

“Missguided does not condone the use of fur in any of its products, therefore we take the allegations… very seriously,” a spokesperson said in a statement.

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