Fashion retailer Toast has recorded a 17 per cent increase in full-year sales, primarily thanks to a focus on full-price sales.

The high street chain, which also sells homewares and is owned by the French Connection Group, experiences an 81 per cent increase in sales from items sold in full-price during autumn compared with the same period in 2015.

The retailer also recorded sales growth across all channels, with online going up by 20 per cent and in-store sales increasing 14 per cent.

Toast opened a new store during its fiscal year, bringing its estate to 12 across the UK plus 14 concessions in John Lewis department stores.


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“Our full-year results are very strong despite challenging UK trading conditions,” Toast chief executive Suzie de Rohan Willner said.

“Revenue has increased against last year as we have refined our product range to create a collection that is increasingly appealing to our growing customer base.”

Toast plans to open additional stores around the UK and in the long term, expand internationally.

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