Feelunique has announced the introduction of same-day delivery across its full product range for London customers.
It is set to become the first beauty etailer to offer the service, which will cost London residents £14.95 and offers same day delivery for items ordered before 11 am.
This is the latest in a raft of new initiatives from the fast-growing online beauty business. In July it launched its next-day delivery service alongside its sampling service dubbed Pick ‘n’ Mix.
It has also recently acquired French beauty brand The Beautyst, while reporting a 27 per cent rise in sales to £80 million.
“Feelunique is changing the way people experience shopping for beauty products by putting the biggest choice of products and brands into the hands of our customers quickly and conveniently,” chief operating officer Jim Buckle said.
“This summer, Feelunique became Europe’s first pure-play online beauty store to offer unlimited next-day delivery; now we’re the first to deliver the same day to our London customers.
“So, if you’ve run out of your favourite beauty products or need a last-minute favourite or gift ahead of a party – especially over the Christmas season – with just a few clicks Feelunique can get them to you the very same day.”