Luxury fashion retailer Gucci has announced it would stop using fur in its products entirely after its Spring 2018 collection.
During the Kerring Talk at the London College of Fashion this week, Gucci‘s chief executive Marco Bizzarri announced the fur-free policy.
The brand is now set to join Stella McCartney, a stablemate at Kerring, alongside other luxury retailers like Yoox Net-a-Porter and Hugo Boss in the international Fur Free Retailer Program.
It is reportedly poised to auction off all its remaining fur items and cease the use of mink, coyote, raccoon dog, fox, rabbit and Persian lamb in its garments.
“Sustainability is a big issue in a corporation, especially in fashion,” Bizzarri said.
“We are not perfect, but we are doing our best to improve what we are doing. Sustainability to me is to make a company like Gucci, sustainable or recyclable, as well to create an environment for everyone to live well, to earn a proper salary.
“Being socially responsible is one of Gucci‘s core values, and we will continue to strive to do better for the environment and animals.”